Step 1: We find the worst play ever written.
Step 2: We hire the worst director in town.
Step 3: We raise two million dollars. ... One for me, one for you. There's a lot of little old ladies out there!
Step 4: We hire the worst actors in New York and open on Broadway and before you can say
Step 5: We close on Broadway, take our two million, and go to Rio.
- the producers